OPEN LETTER TO RADIO - December 2015
MUSIC IN THE 21ST CENTURY
I was fortunate to grow up in the 60's and 70's - when FM radio was new - and many radio playlists were driven by the on-going discovery of NEW MUSIC. You never knew what new sounds you might discover - and the DJ's played songs based on merit (they actually liked it) and hoped that the listener would enjoy it too.
The radio and music business is much different today. New technology has changed the way that people listen to and discover music. Terrestrial radio still exists but the airwaves are often filled with the same old songs, played over and over again until ad nauseum.
There may be exceptions for hearing new music on terrestrial radio these days - but besides college radio - these stations are far and few between.
While the internet and You Tube have helped to get NEW MUSIC heard - there are still many parts of the population that cannot afford a computer or internet access.
Radio provides a vital service to the community. Many low-power FM radio stations have recently been created to help communities stay informed and to give people access to creative programming. Radio plays a vital role when there is an emergency. When your internet and cable TV stop working - you will need to find a RADIO to find out what is happening!
Our terrestrial radio stations are a vital resource and should be playing a bigger role in promoting and playing NEW music. We have the technology now to communicate with listeners in a variety of ways. There shouldn't be anymore guesswork as to which NEW MUSIC the listeners will like. You only have to ask them. So - forget about labeling the NEW SONG that you've just heard. Do you like it or not? Perhaps you'll need to hear it again to really know for sure.
Radio has a great potential for re-energizing the music industry and our music culture. We need to hear more NEW MUSIC and NEW ARTISTS on OUR public airwaves. This can certainly get the people interested in listening to radio again - in the 21st Century.